Content Roadmapping Questions 
	1.	What questions do your clients ask most often? Brainstorm a list of 20.
	2.	What do you want to be known for?
	3.	What stories do you often tell to illustrate a business principle?
	4.	What advice do you give all the time?
	5.	What do you find yourself saying over and over again, like a broken record, both to people at your company and to your clients?
	6.	What is one thing you wish you'd known before you got started in this industry?
	7.	What are specific ways you have helped your client or customers succeed? Jot down a list of potential case studies or success stories. 
	8.	What are the most common mistakes that people make when they try to do what you do for your customers?
	9.	What are your biggest frustrations with your industry?
	10.	What are the biggest frustrations that customers or end users have with companies in your industry?
	11.	What are the hidden benefits of working with you?
	12.	What surprises people the most about working with you?
	13.	What must someone believe in order to do business with you?
	14.	Who or what do you want your clients to become?
	15.	What is your business philosophy in a nutshell? What do you believe about business that most people don't?
	16.	What trends are happening right now in your industry? What’s your opinion on them?
	17.	What are the hot buttons in your industry? What opinions or ideas are the most controversial?
	18.	What do your customers often believe that gets in their way? What are their limiting beliefs? What are their false assumptions?
	19.	What are the industry norms that trip people up? Things that are taken for granted that hurt more than they help?
	20.	What do your most successful customers believe or do differently?
	21.	What are your strengths?
	22.	What is your unfair advantage?
	23.	What are the most common mistakes that people make when they try to do what you do for your customers?
	24.	What are specific ways you have helped your client or customers succeed? Jot down a list of potential case studies or success stories.
	25.	Brainstorm 2-3 strategies that you use with clients. Strategy breakdowns—"Here's exactly how I help my clients with their data..."—make excellent sales tools.
	26.	Brainstorm five how-to posts that could introduce clients to how you think and work.
	27.	7 questions you must ask before...
	28.	What are your go-to resources that you recommend all the time?
	29.	What seems hopelessly basic to you will be revelatory to people on the outside of your industry looking in. With that in mind, what do you wish your customers came to you already knowing and believing? 
	30.	What’s one thing you wish more (insert role/title/person) understood about (insert topic)?
	31.	What’s an industry phrase you are sick and tired of hearing and why?
	32.	What do most (insert title) get wrong when it comes to (insert topic)
	33.	What do you believe that most people would disagree with?
	34.	What do you think will happen in the future that most people think is unlikely?
	35.	What questions are people in your industry afraid to answer?”