00:07:06 vickigiuggio: Q: I understand the concept of selling a workshop, but I’m wondering whether you will be sharing examples of a workshop presentation deck to get a sense of how you structure them? 00:08:20 Nick Huber: Q: How to word a brief pitch for a 1.5 hour roadmapping (?) strategy service to a client - e.g. review of its content, brainstorming for content ideas. I get the concept but not sure what to promise as an outcome. What could a follow-on 3 hour call be, for content strategy? 00:11:23 Charlotte Abbott: Q: This is related to the first question above: I'm curious about your process around the initial client qualification call -before they agree to work with you. How long it is, and at what point do you present the deck outlining the best way to work with them? 00:11:37 Alice Watts: Q: I'm not sure how to sell a discovery/strategy session to my target market. They usually come to me with ideas already formulated. How do I sell an expensive session to them? Think that Nick's question mirrors mine. 00:30:14 Carmen GB: Q 00:33:13 Carmen GB: Just a clarification on the onboarding questions. Which questions were they? I thought there were 10 questions sorry I cant find the google doc I was using for my questions. 00:33:27 Deb Monfette: Very Nice thanks! 00:41:16 Austin Church: @carmen For project roadmapping: https://austinlchurch.typeform.com/to/ByRxZ4 00:43:52 Austin Church: Open ended consulting questions for discovery calls or for some workshops: *https://bit.ly/22consultingquestions 00:44:25 Austin Church: Questions I try to get answered during a discovery call: 00:44:27 Austin Church: - Why this? - Why now? - Why me? Why not get an intern or hire your Cousin Vinny? Fiverr? - Why not put this off for 6 months? What changed? - Why is this so urgent all of the sudden? Or is it not truly urgent? - Why not not do this? Why not cancel the project? - What’s the big deal? What’s the benefit? - What’s the solution to the problem? Is there a smaller or easier solution than what we’re picturing? - Tell me about the problem. 00:49:22 Alice Watts: Thank you Ed nd Austin! 00:50:31 Charlotte Abbott: Q You mentioned three kinds of proof in the video, and cited Testimonials and Proof of Path. What is the third kind? Is it proof of Outcome? Can you talk more about ways to get this is you haven't offered strategy before? 00:52:17 Nick Huber: Pricing. For the first few strategy offers you do is it worth giving a client a slight discount in return for a testimonial, if it (hopefully) goes well? 00:54:18 Kristine: Q- I have a retainer client now for monthly content. We have never done any kind of formal strategy..he just trusts me to write the topics as I have deep knowledge in his industry (automotive). To get my first ‘proof’, would it be worthwhile to offer a strategy session at a reduced cost to get his testimonial? I know it’s a little out of order to do it with an existing client but I want to know how to approach it with him and whether I should give it to him a deep discount or not? I have to log off now but thank you! 01:01:39 vickigiuggio: she logged off 01:04:02 Deb Monfette: That's a great idea! Thanks! 01:04:19 Carmen: That's a great idea! 01:04:30 Charlotte Abbott: If anyone wants to share the offers you are working on for feedback, I'd be willing to give some, in exchange for your feedback on mine. You can reach me at charlotte@futureproofcontent.com 01:05:11 Carmen: Could we perhaps get a contact list of participants so we could exchange information /ideas? 01:06:24 Carmen: My flagship offer is strategic email marketing, soo its relatively easy for me. 01:08:41 Deb Monfette: Sing! 01:09:31 Deb Monfette: I have in the past 01:12:11 Alice Watts: My apologies -- my brother called to see how I was doing in the hurricane. 01:12:37 Charlotte Abbott: Alice, Vicki was just asking if you are doing OK. We're glad to see you here today! 01:12:54 vickigiuggio: Alice- I was just asking the same when I noticed you had stepped away. Glad all OK! The pics of Ian were wild…. 01:13:35 Alice Watts: Yes, I am. Thanks for asking. The bad part of the hurricane went south of what I am instead of through us. 01:15:59 Carmen: I have to go, thanks Austin and Ed! 01:25:08 Austin Church: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 01:33:37 vickigiuggio: Thank you!