12:59:36 From vickigiuggio to Everyone:
	hello!
13:03:44 From Austin Church to Everyone:
	@Nick I saw your hand go up.
13:18:06 From Carole Douglis to Everyone:
	I've often had the “can you do a blog post/ or 10 factsheets or whatever.  And I can tell they haven't thought this through and they need more of a strategy.   But they have a budget and direction for this piece(s) only.  Austin went into this a bit on the videos, but I'd love you to elaborate how to break it to them that they need more strategy.
13:21:21 From Alice Watts to Everyone:
	Q. I've really liked what you've been saying so far this morning, but I've got a problem probably not all that common with writers -- I have enormous difficulty coming up with ideas!!
13:23:05 From Jeff Stasiuk to Everyone:
	Q: My website has a product/package section for my copywriting (sales enablement) services.  Should I place these strategy packages before or after the SE packages?  I’m starting a campaign with my existing contacts/clients involving helpful articles with a CTA that drives interested people to my website…
13:38:14 From Alice Watts to Everyone:
	Plus newsfeeds?
13:43:09 From Carole Douglis to Ed Gandia(Direct Message):
	Maybe a followup-- if they don't “bite" on a paid strategyt session, do you often a short one for free?
13:50:33 From Nick Huber to Everyone:
	I've got a qu: about pricing for strategy offers. Feel a bit more anxious about it but maybe becuse it's the first time I'm pitching strategy??
13:52:27 From Alice Watts to Everyone:
	And I haven't been consulting at all, this course is my key to learning how to become a consultant vs. order taker.
13:53:59 From Jeff Stasiuk to Everyone:
	Q: I’m not comfortable with my abilities in brand strategizing… what do you think of pulling in one of you as an “associate” when faced with that situation with a client?  I know what I’m strong in, and weak in…
13:59:02 From Austin Church to Everyone:
	https://www.dropbox.com/s/x1ylc9573r5pv4e/Decision-Making%20Rubrics.pdf?dl=0
13:59:37 From Austin Church to Everyone:
	Questions I want to have answered by the end of a discovery call…
13:59:39 From Austin Church to Everyone:
	- Why this?
	- Why now?
	- Why me? Why not get an intern or hire your Cousin Vinny? Fiverr?
	- Why not put this off for 6 months? What changed?
	- Why is this so urgent all of the sudden? Or is it not truly urgent?
	- Why not not do this? Why not cancel the project?
	- What’s the big deal? What’s the benefit?
	- What’s the solution to the problem? Is there a smaller or easier solution than what we’re picturing?
	- Tell me about the problem.
14:03:50 From Stephanie Haugen-Brown to Everyone:
	I have a client that wants to work on Strategy with me and I believe it would be more discovery and roadmapping - she is upscaling her business and needs help developing the big picture so to speak and how to get there.  I have worked with her as a copywriter, but I am thinking of doing a 90 min session and giving her an outline?
14:05:20 From Stephanie Haugen-Brown to Everyone:
	do you feel this is on the right track?
14:12:17 From Carole Douglis to Everyone:
	Need to be on another call.  THANK YOU~
14:12:19 From Carole Douglis to Everyone:
	!
14:13:41 From vickigiuggio to Everyone:
	I need to fly as well- sorry. Thank you and have a nice weekend!
14:19:34 From Carmen Baynham to Everyone:
	The Perfection of Marketing, James Conner
14:21:54 From Katie Navarra to Everyone:
	Thanks for another great call have to run to another meeting
14:23:17 From Austin Church to Everyone:
	The trifecta of 1) creating space for the client’s self-discovery, 2) asking good questions tied to an agenda and specific outcome, and 3) turning the mess of notes into a clear, actionable plan is how you create value for clients—not your singular genius with strategy or knack for capturing lightning in a bottle.
14:26:16 From Alice Watts to Everyone:
	Great comment, Austin! Thanks! I've still been felling more like a salesman than a consultant!
14:28:01 From Carole Douglis to Ed Gandia(Direct Message):
	Probably too late… but warm emails for clients and how prospecting is different for this?
14:28:33 From Ed Gandia to Carole Douglis(Direct Message):
	Hey Carole ... we’ll be covering marketing in next week's session. 🙂
14:28:43 From Carole Douglis to Ed Gandia(Direct Message):
	Aha.  Thanks!
14:29:59 From Austin Church to Everyone:
	Set a timer for 30 minutes to craft that crappy first draft of your offer!
14:30:15 From Jeff Stasiuk to Everyone:
	I picked three flavours.  I'm committing to create the offer by next week.
14:30:25 From Alice Watts to Everyone:
	I'm moving. so dpmdd
14:30:32 From Stephanie Haugen-Brown to Everyone:
	roadmapping - discovery 90 min and  want to pitch it this week
14:30:52 From Charlotte Abbott to Everyone:
	Ed & Austin, we had talked last time about circulating the emails of everyone in the class so we can give each other feedback on our offers if we want. Can we get that list soon?
14:30:56 From Nick Huber to Everyone:
	Will ptich an offer to possible client - crappy draft or otherwise
14:31:41 From Charlotte Abbott to Everyone:
	We'd talked about in the group and others were definitely interested.
14:31:49 From Austin Church to Everyone:
	My bad, Charlotte. I dropped the ball on that.
14:31:54 From Charlotte Abbott to Everyone:
	OK
14:31:54 From Kristine Cain to Everyone:
	Will come up with a pitch for my existing retainer client. 
14:32:00 From Carmen Baynham to Everyone:
	I'm committed to using Marketing Strategy as my Flavor. I have a client I'm working with now who wants to take his products nationwide, one in particular. I'm going to pitch him a session.
14:32:13 From Jeff Stasiuk to Everyone:
	picked three flavours, making offer for one of them by next week
14:32:22 From Charlotte Abbott to Everyone:
	Will come up with a Roadmapping offer and pitch it to a cllient