13:01:33 From Bonnie to Everyone: Good morning, all! 13:02:05 From Bonnie to Everyone: 😢 13:02:13 From Nick Huber to Everyone: Sold a content strategy session today! 13:02:32 From Becky Lawlor to Everyone: Congrats, Nick! 13:02:45 From Katie Navarra to Everyone: Nice Nick! 13:03:00 From Bonnie to Everyone: Great work, Nick! 13:03:02 From Diane DeNapoli to Everyone: Wow, Nick! Congrats! 13:03:09 From Stephanie Haugen-Brown to Everyone: My meeting got moved next week, and offering a session to a new potential client - she is excited or well both are excited 13:03:17 From Becky Lawlor to Everyone: I just binged sessions 3-6 this morning, so I'm behind, but I do know which offers seem appealing. :) 13:03:53 From Katie Navarra to Everyone: My win is keeping up with sessions is a win for me and more clarity on which is going to be good for me 13:05:32 From Jeff Stasiuk to Everyone: I pitched a guest presentation (which will involve strategy consulting concepts) to a sales coach trainer putting on a master class, and he wants to go ahead with it. I'll do a mini session. 13:05:41 From Deb Monfette to Everyone: I have created Flavors for:
 Business Stories Discovery 3-Hour Sprint 
Buyer Persona Discovery 1-Day Sprint
Discovery Thought Leadership Roadmapping
Ideation/Brainstorming Sprint
Discover Your Customer Language Workshop 13:07:20 From Diane DeNapoli to Everyone: Am way behind (hubby very ill), but I will likely start with some sort of editing offer as an easy way to start. 13:08:05 From Deb Monfette to Everyone: I just contacted a client for content. They replied asking if I would refresh and update their blogs instead. 13:08:07 From Austin Church to Everyone: Operative words: “easy way to start" 13:08:18 From Austin Church to Everyone: "What if it were easy?" 13:09:42 From Becky Lawlor to Everyone: Q: Sorry, this is from session #5, but curious why you deliver a draft report before the final designed report. 13:11:58 From Nick Huber to Everyone: Qu: I've agreed to do 3 hour content roadmapping workshop with a client (combination of its brand ID, messaging and 6 month plan for content, including 10-15 ideas.) Client also keen for me to provide regular blog writing, which I'm not sure I want to commit to yet. How do I put that on hold? 13:13:02 From Stephanie Haugen-Brown to Everyone: Q: Ed did you download the template you shared last week session 5 in the workshop? - 13:16:50 From Becky Lawlor to Everyone: Q: Back when you had a team, did you position it as you did the strategy work and then if hired for the content, that would come from your team with you overseeing it? 13:19:20 From Diane DeNapoli to Everyone: I’m right there with you, Nick, For me, less writing will be best. Good luck to you! 13:19:37 From Deb Monfette to Everyone: Q. Flavor 1: Discovery Project Roadmapping
Is it best to advertise most ideas in this bucket - except for Branding and Brainstorming. And break out your ideas in this bucket.? 13:22:02 From Deb Monfette to Everyone: Q. Pricing: I'm trying to figure out pricing / engagement. 
IS this the right idea:
Sprints are 2-Day 3 hour or 1-Day $2000 + Roadmapping = 90-Minute $1000 - $1800 Breakthrough Session are 30-60 minutes $350-800 13:22:43 From Nick Huber to Everyone: Thanks Diane. 13:22:49 From Nick Huber to Everyone: Likewise 13:24:31 From Stephanie Haugen-Brown to Everyone: Q: So for my client next week - we will brainstorm and plan her strategy - I would like to offer 15 ideas for blog posts based on her shifting services identifying their needs/pain points but I do not want to do the writing - so when the client is unsure of what has been most engaging what do you suggest they do to get this information 13:28:07 From Nick Huber to Everyone: Austin: How long could this paid discovery be? 1.5 hours or longer? 13:28:54 From Bonnie to Everyone: Q: I'm coming at this course from a slightly different perspective because I'm a technical editor instead of a copywriter. Both strategy consulting and tech editing seem to require the same deep listening and guidance skills. I'm thinking of offering my in-person/zoom time with Subject Matter Experts as a strategy session to differentiate it from my quiet, solo editing time. It might help clients understand that just hashing through a document at breakneck speed with me on a zoom call isn't, in fact, going to be the most effective way to edit their content. It's helpful for them to clarify their ideas, but after that the document still needs to be edited. Does that sound reasonable? Do you have any top of mind advice for approaching this as an editor? 13:41:03 From Katie Navarra to Everyone: Q: can you drop the name of the first two sites you mentioned for seeing which blog posts before best for client or competitor here? 13:43:10 From Stephanie Haugen-Brown to Everyone: I just had this come up on a website I did 13:43:40 From Stephanie Haugen-Brown to Everyone: that they need case studies - that is actually how I started writing was on case studies 13:48:19 From Nick Huber to Everyone: Bonnie, bit like reviewing and offering feedback on a company's draft White Paper or plan for one. 13:50:24 From Bonnie to Everyone: Thanks, Austin. Nick, that's helpful. Good perspective, Ed. 13:54:31 From Deb Monfette to Everyone: HRefs 13:55:49 From Nick Huber to Everyone: Case studies are sakes golddust for companies 13:55:51 From Austin Church to Everyone: Ahrefs 13:55:56 From Nick Huber to Everyone: "sales" 13:56:20 From Austin Church to Everyone: https://casestudybuddy.com/pricing/ 13:56:22 From Jeff Stasiuk to Everyone: getting content ideas: russ Henneberry taught me to go to amazon, look up best sellers on the subject or area, and look at the books table of contents; chapter titles give hot topics or issues 13:57:05 From Austin Church to Everyone: @jeff Yes! And go and reach the comments and list out what readers said was the most impactful part or their biggest takeaways. 13:57:07 From Stephanie Haugen-Brown to Everyone: Thanks Jeff, that is smart 13:57:25 From Bonnie to Everyone: Is the client for case studies usually someone in the sales department? 13:58:50 From Nick Huber to Everyone: Q: On order of invoicing, pre-strategy offer questions for clients etc. 13:59:15 From Bonnie to Everyone: Got it! Thanks! 13:59:31 From Becky Lawlor to Everyone: Gotta hop off. Great call. Thank you! 14:00:36 From Jeff Stasiuk to Everyone: gotta go. great sessions guys. so much information. I'll stay in touch. Good luck everyone! 14:12:26 From Katie Navarra to Everyone: Great session thank you for everything have to hop iff 14:12:52 From Stephanie Haugen-Brown to Everyone: 😭😭 this has been so awesome! Thank you 😭🤧---honest the people that have helped me just to help have been so appreciated and I always want to pay it forward -- 14:13:38 From Bonnie to Everyone: Agreed, Stephanie! 14:14:17 From Nick Huber to Everyone: Saying your fee in front o a mirror, matter of fact can help! It helps if you sounds nonchalant. 14:14:30 From Stephanie Haugen-Brown to Everyone: Yes NICK 14:14:55 From Diane Faulkner to Everyone: I repeat my spiel while I’m driving. Helps me embed it in my brain - what to say, how to say it, tone, etc. 14:15:11 From Stephanie Haugen-Brown to Everyone: Nice! 14:16:27 From Stephanie Haugen-Brown to Everyone: If I am doing a website strategy would you suggest or tip someone towards cases studies in your strategy? 14:16:40 From Stephanie Haugen-Brown to Everyone: to have that personal or client touch? 14:17:21 From Bonnie to Everyone: Wow, Carmen! 14:18:16 From Diane Faulkner to Everyone: I mentioned the strategy as a service to one of my clients on our last call, and he’s in. 14:27:01 From Bonnie to Everyone: That's so great, Diane! 14:27:05 From Nick Huber to Everyone: Quarterly strategy sessions are a great idea. Jusr regular enough 14:27:14 From Deb Monfette to Everyone: Congrats! Diane 14:27:27 From Stephanie Haugen-Brown to Everyone: That is so awesome! 14:29:33 From Bonnie to Everyone: Yes, Carmen. That seems really sensible. 14:33:49 From Nick Huber to Everyone: Thank you Austin, Ed. Course far exceeded my hopes. 14:33:50 From Bonnie to Everyone: Everyone's questions were so helpful - thanks, all! And thanks so much, Ed and Austin! So very appreciated! 14:34:02 From Diane DeNapoli to Everyone: Ed, Austin, thank you SO much for all you’ve shared! 14:34:09 From Stephanie Haugen-Brown to Everyone: Thank you! 14:34:15 From Diane Faulkner to Everyone: One of the best workshops I've been in this year. Thanks, guys. 14:34:17 From Carmen Baynham to Everyone: Thankyou! So glad I took this course! 14:34:26 From Deb Monfette to Everyone: Great Session Austin & Ed. Many THanks! This is great group. Best of luck evreyone.