12:59:40 From Bonnie to Everyone: Hi all! 13:01:10 From Bonnie to Everyone: I already conceded and am wearing my hair parted in the center. I'll keep using the thumbs up. ;) 13:04:52 From Stephanie Haugen-Brown to Everyone: Bonnie I love this! as you can see I am fighting the trend lol 13:06:05 From Stephanie Haugen-Brown to Everyone: W-I have a call next week and am doing a strategy engagement but it is low hanging fruit but I am feeling good about it 13:06:42 From Sarah Monaghan to Everyone: W I’m doing strategy engagements and this is helping my confidence but I find I’m not so good at scoping at the projects - I always find myself over delivering! I am too much of a pleaser 13:06:45 From Charlotte Abbott to Everyone: My win: I've drafted my first juicy offer, working on creating a trifecta of offers like the bundle Austin mentioned in this week's class 13:07:03 From Jeff Stasiuk to Everyone: W: picked my flavor, writing my juicy offer, picking my 10 "advice giving" contacts. 13:08:16 From vickigiuggio to Everyone: W: I have visualized a portfolio of offerings to meet needs of small companies for their pre-launch activities, which can be tailored depending on how much marketing capability they have. I have started to build a sales deck or pdf for the easiest 13:12:30 From Carmen to Everyone: W: I've nailed down my strategy, Marketing Strategy and am working out my offers,its also going to be a bundle, a sort of continuum as the client nees: Branding strategy which is really message-market-offer, then mapping their customer journey to figure out how they get customer's, their Growth Engine, and then strategy to keep customers. I have borrowed already proven systems with all the questions built in . Feeling good about it all and think this will help me increase my ability to get clients. 13:18:18 From Carmen to Everyone: My 2nd tier offer is email marketing and lead generation systems. with 3rd being retainer for email-content marketing on 90 day contract. 13:18:52 From Austin Church to Everyone: Brand Purpose / Big Why Vision Mission Core Values / Brand Operating Principles Goals (Brand + Business) Target Audience / Pains + Wants / Customer Persona Positioning (how your brand differs from competitors) Value Propositions (why people should buy your flagship products and / or services) Core Messaging (your 4-5 messaging “pillars,” plus 5-8 outcome-focused Statements based on customers' pains & wants and your key differentiators, benefits, promised outcomes) Visual Identity (logo, color palette, fonts, textures, backgrounds, illustrations, icons, photography) Verbal Identity (brand voice & tone, plus bank of key words, phrases, ideas) Emotional & Intellectual Dimensions (what you want people to think and believe, what you want people to feel) Brand Experience (how your brand values show up in real interactions with customers) Website & Socials Launch / Go-to-Market Strategy Growth / Marketing Strategy Content / Social Strategy 13:21:57 From Charlotte Abbott to Everyone: Austin - I'm loving this modular approach and making the bundle into a subscription. 13:22:06 From vickigiuggio to Everyone: Q: If your lead is a “cold call” would you attach the sales deck/pdf to the initial email reaching out to the prospective client, or just keep it simple with a few bullets in the email and attach the sales material in the second email if they respond favorably? 13:23:28 From Stephanie Haugen-Brown to Everyone: Was this your discovery point questions? I missed that part I am sorry Austin 13:24:59 From Jeff Stasiuk to Everyone: Q: can you provide us with links or docs of your juicy offers? The worksheet is useful, but seeing your final result would be helpful. 13:26:38 From Stephanie Haugen-Brown to Everyone: agreed - thanks for asking this Jeff 13:27:40 From Austin Church to Everyone: - Why this? - Why now? - Why me? Why not get an intern or hire your Cousin Vinny? Fiverr? - Why not put this off for 6 months? What changed? - Why is this so urgent all of the sudden? Or is it not truly urgent? - Why not not do this? Why not cancel the project? - What’s the big deal? What’s the benefit? - What’s the solution to the problem? Is there a smaller or easier solution than what we’re picturing? - Tell me about the problem. 13:36:33 From Austin Church to Everyone: cold email templates for sparking conversation... https://docs.google.com/document/d/1FGE2GDO1R21e3AD6hBkvgjzOxeMtHxgK3-4TGZtujv4/edit?usp=sharing 13:37:08 From Austin Church to Everyone: Video worth watching... https://www.youtube.com/watch?v=AvDNMz0SlPk 13:38:00 From Austin Church to Everyone: @jeff ... My Wayfinding Workshop offer... https://docs.google.com/document/d/1OLSzzfTysrXtbgKNBRS7PyfjayxCcun-Fvkgjiyoubg/edit?usp=sharing 13:40:14 From Deb Monfette to Everyone: Always connect first. 13:40:52 From Deb Monfette to Everyone: Ed’s process works. I’ve had success with it. 13:43:52 From Stephanie Haugen-Brown to Everyone: love that 13:45:42 From vickigiuggio to Everyone: My bad- I took Ed's kickstarter sessions and cold emails were covered. I completely forgot bcs I haven't needed to prospect since I started ha ha. Thx! 13:47:00 From Sarah Monaghan to Everyone: That's great - lots of examples like that are so helpful (would be!) 13:50:22 From Stephanie Haugen-Brown to Everyone: Ed do you have a template like this to link? Not to copy - to just visualize this helps a lot. 13:50:40 From Jeff Stasiuk to Everyone: Q: re. proof: if I state real results I've got with strategic planning leading to impressive sales increases... will it sound like bragging or will it be persuasive? 13:52:39 From Austin Church to Everyone: https://www.lamplighteragency.com/content-amplifier-workshop 13:53:18 From Sarah Monaghan to Everyone: It would be great to see more examples of other people's offers in this workshop 13:56:04 From Sarah Monaghan to Everyone: Jeff could you get testimonials from those companies and suggest what they should include? 13:56:25 From vickigiuggio to Everyone: you def need to use those numbers dude 🙂 13:59:07 From Ed Gandia to Everyone: Here's my Breakthrough Engagement offer: https://www.dropbox.com/s/6ox8tondi8pe8ok/Breakthrough%20Engagement%20Details.pdf?dl=0 14:00:14 From Jeff Stasiuk to Everyone: darn, gotta go, have a zoom meeting. Great session everyone. 14:01:09 From Stephanie Haugen-Brown to Everyone: I have clients in the b2c world and b2b world do you think the way you present this has to be different? 14:06:22 From Austin Church to Everyone: https://app.paperbell.com/checkout/packages/25935 14:06:44 From Stephanie Haugen-Brown to Everyone: I am stealing this 14:07:48 From vickigiuggio to Everyone: I need to jump off- thank you so much and have a nice weekend! 14:08:24 From Austin Church to Everyone: https://clarity.fm/austinlchurch 14:09:47 From Bonnie to Everyone: Sounds like this guy was Gen Z. ;) 14:10:03 From Austin Church to Everyone: @bonnie He was Gen X, so he had no excuses. 14:10:11 From Austin Church to Everyone: 😂 14:10:13 From Bonnie to Everyone: Lord! 14:11:37 From Sarah Monaghan to Everyone: got to go - thank you 😀 14:19:00 From Austin Church to Everyone: https://casestudybuddy.com/pricing/ 14:20:17 From Stephanie Haugen-Brown to Everyone: I have ran into case studies that they want long form and some want visual case studies which is super short (snap shot) 14:23:42 From Charlotte Abbott to Everyone: Q Any tips on modular offers and bundles? 14:24:29 From Diane Faulkner to Everyone: Q: You may have already covered this, but I created an A/B juicy offer with a C bonus. Will that work? 14:25:29 From Stephanie Haugen-Brown to Everyone: Q-that is the thing - shifting your mind to see the potential areas they need - and being able to visualize that - Austin and Ed you both just pop these off and I would not think of them so quickly if at all. - so that shift is a struggle 14:25:45 From Ed Gandia to Austin Church(Direct Message): I have a hard stop at 2:30. Just FYI. 14:29:14 From Diane Faulkner to Everyone: Q: What about asynchronous training offers? I'm thinking of offering that as an option that smaller businesses might jump at. 14:29:54 From Deb Monfette to Everyone: This is GREAT! Thank you !!!!